About Scentia

The rate at which transformation is occurring today in the Fourth Industrial Revolution is unprecedented. As change accelerates there is a massive societal need to equip people with
‘future skills’.

Employers’ views on the value of skill currency has shifted in this new reality. They need workers who can continually reskill over their entire career span. For teams to function well in the fast-changing environment, individuals need excellent soft skill development. Digital skills will be required across all jobs, while new jobs will be rapidly created. Lifelong learning is increasingly seen as the solution to the challenges presented by the Fourth Industrial Revolution.

Our Vision

Be the most relevant future skills training business in Australia.

Scentia

2 x Registered Training Organisations
1  REGISTERED TRAINING ORGANISATION
2 x Higher Education Licenses
2 x INSTITUTES
OF 
HIGHER EDUCATION
200+ Future Skills Courses
200+
FUTURE SKILLS COURSES
Established Corporate Relationships
ESTABLISHED
CORPORATE RELATIONSHIPS
Unrivalled Delivery Modalities
UNRIVALLED DELIVERY MODALITIES
Our Brands
About AIM

The Australian Institute of Management (AIM) has developed the skills and knowledge of Australia’s business leaders, current and emerging, since 1941. Over 80 years, AIM’s portfolio has grown to include hundreds of training programs across 10 distinct faculties. These programs range from single-day short courses to advanced Diploma programs, and are delivered at AIM Campuses in major cities around the nation, as well as online and through virtual classrooms.
aim.com.au
About AIM Business School

AIM Business School is the accredited higher education arm of the Australian Institute of Management, which focuses on the delivery of postgraduate business and management qualifications. AIM Business School offers a range of tertiary qualifications that are designed for working professionals, including specialised Graduate Certificate programs that all articulate towards the Master of Business Administration.
aimbusinessschool.edu.au
About ACHW

The Australasian College of Health and Wellness (ACHW) is a nationally accredited higher education training institute that offers the highest level of qualification in Applied Health Science available in Australia. ACHW’s qualifications range from Undergraduate Certificates through to the Associate Degree in Applied Health Science (Dermal Therapy) and the Bachelor of Applied Health Science (Clinical Aesthetics).
achw.edu.au
About IECL

The Institute of Executive Coaching and Leadership (IECL) elevates leadership through the power of coaching. Since 1999, IECL has supported thousands of professionals and organisations to unlock potential, enhance performance, and create lasting change. IECL's globally recognised programs, and supportive membership community, develop impactful, ethical leaders and coaches who foster healthier workplaces and stronger engagement.
iecl.com
About Open Door Coaching

From its inception in 2003, Open Door Coaching has proven itself to be a leading and respected provider of executive coaching Qualifications and Certifications in Australia. With an established track record, and years of professional coaching experience, Open Door Coaching deliver their products with passion, enthusiasm, drive and commitment in order to help their customers make a difference in their workplaces.
opendoorcoaching.com.au
About ACHW

The Australasian College of Health and Wellness (ACHW) is a nationally accredited higher education training institute that offers the highest level of qualification in Applied Health Science available in Australia. ACHW’s qualifications range from Undergraduate Certificates through to the Associate Degree in Applied Health Science (Dermal Therapy) and the Bachelor of Applied Health Science (Clinical Aesthetics).
About IECL

The Institute of Executive Coaching and Leadership (IECL) elevates leadership through the power of coaching. Since 1999, IECL has supported thousands of professionals and organisations to unlock potential, enhance performance, and create lasting change. IECL's globally recognised programs, and supportive membership community, develop impactful, ethical leaders and coaches who foster healthier workplaces and stronger engagement.

Our Board

James Murphy, Chairman

James Murphy is a Partner of Next Capital. Based in Sydney Australia, Next Capital is a leading independent Australian private equity firm investing in growth-focused Australasian companies. Next Capital is the major shareholder of Scentia, which is the holding company for the Australian Institute of Management (AIM) and the Australasian College of Health & Wellness (ACHW).

Mr Murphy has substantial experience as a director and chairman, with current or historical roles across businesses including Alloggio (tourism), Country Care (assisted technology distribution), Jucy (tourism), Eptec (asset remediation), Interhealthcare (allied health), NZ Bus (public transport), Iseek (data centres), Funlab (out of home entertainment), Lynch Flowers (flower distribution), Forest Coach Lines (public transport), Infinite Aged Care (residential aged care), Scottish Pacific (financial services) and GoBus (public transportation).

Prior to his time at Next Capital, Mr Murphy worked in corporate finance at UBS and Grant Samuel, and was a strategy consultant at Accenture.

James holds a Bachelor of Commerce degree from the University of New South Wales.

Bing Jiang, Director

Bing Jiang is a Partner at Next Capital. Based in Sydney Australia, Next Capital is a leading independent Australian private equity firm investing in growth-focused Australasian companies.

Bing has substantial experience as a director, with current or historical roles across businesses including as a chair of Enviropacific (environment remediation), Alloggio (tourism), and Funlab (out of home entertainment).

Prior to Next Capital, Bing worked in the M&A team at Morgan Stanley in Hong Kong, executing numerous M&A and IPO transactions involving private equity firms, sovereign wealth funds, and banks.

Bing has a Bachelor of Commerce, and a Bachelor of Laws (Hons) from the University of Queensland.

Mark Baldassarre

Mark is the Managing Director of the Silverfern Group.

Mark brings over 25 years of private equity and international banking experience to Scentia. He has extensive experience in the acquisition, integration, and expansion of businesses as well as providing strategic direction to company boards and management teams.

Based in Sydney, Australia, Mark has successfully invested in numerous businesses and industries including defense, healthcare, engineering services, consumer goods, logistics, warehousing, waste management, tourism, telecommunications, and media.

Prior to Silverfern, Mark was a Partner with ABN AMRO Capital Management Australia and Director with ABN AMRO Capital Amsterdam, a private equity fund, where he was involved in private equity, private debt, and venture capital transactions in Europe, the United States, and South Africa.

Mark holds a Bachelor's degree in Economics from Monash University in Melbourne and is a Fellow of the Australian Institute of Company Directors.

Arvid Petersen

Arvid Petersen is Chairman of Petersen Group. Based in Sydney Australia, Petersen Group is a diversified investment company focussing on private equity, private debt, global equities, property and other family office related entities. Their private equity investments are primarily in private education and hospitality.

Mr Petersen has had a long and successful history in private education with his first investment in 1994. A founding shareholder of Study Group Australia, Mr Petersen led the growth of the company prior to selling to Daily Mail and General Trust (DMGT) in 2003.

In 2006 Mr Petersen partnered with CHAMP private equity to buy the global operations of Study Group. After growing the business significantly over the ensuing five years, the company was then sold to Providence Equity Partners in 2010. Mr Petersen remained on the board and retained a significant shareholding until the company was sold to Ardian in 2019.

Prior to his involvement in private education, Mr Petersen spent many years in the soft drink industry with Pepsi Cola, coming to Australia from Canada in 1989 to establish Pepsi Cola Bottlers Australia, where he was the founding Managing Director.

Mr Petersen serves on the boards of Scentia Education and the Petersen Family Foundation.

Martin Mercer, Chief Executive Officer and Director

For the decade up to 2020, Martin was the CEO and MD of two high-growth businesses. More recently, he was the CEO of a start-up disrupting the legal practice management industry. He has successfully led a disruptive challenger brand during its scale-up phase, an incumbent internet services business through a turnaround and ultimate transformation into a leading digital services business, and a start-up taking an innovative SaaS platform to market.

In addition to a dozen years of CEO experience, Martin has enjoyed senior leadership roles in functional areas including sales, marketing, product management, channel management, business development, and strategy and planning. This experience was acquired in both B2B and B2C contexts.

Martin is responsible for the performance of Scentia and its operating businesses.

Andrew Mills, Director

Andrew is the CEO and Founder of Roland Investments, an investment and consulting company specialising in the for-profit education sector, financial management and driving growth in SMEs.

Prior to founding Roland Investments, Andrew was the longest serving executive director at global education provider, Study Group. Over a period of 17 years, as part of the executive management team, Andrew was instrumental in the growth of the business from a UK one-school, 80-student start-up college to a leading global education group. During this time, he lived in the UK, USA and Australia.

Prior to his time at Study Group, Andrew was involved with a number of multinational companies within the healthcare, automotive and financial services sectors.

Andrew is currently a Non Executive Director of Endeavour College of Natural Therapies.

Andrew is a Fellow of the Chartered Association of Certified Accountants and a Graduate of the Australian Institute of Directors.

Our Leadership Team

Martin Mercer

Chief Executive Officer

Martin is the CEO and Managing Director of Scentia, guiding the growth of AIM, AIM Business School, ACHW, and IECL. He is passionate about helping people and organisations unlock their potential through education.

With more than 25 years of leadership experience across major Australian companies, Martin has led businesses through growth and transformation in sectors ranging from the Internet to digital services. He brings a strong commitment to innovation, people development and building lasting impact through learning.

Dr Christine Brickenstein

Chief Education Officer
Higher Education

Dr. Christine Brickenstein is Chief Education Officer at Scentia, overseeing the education portfolio including AIM Business School and ACHW. She leads academic governance, regulatory compliance, and strategic program delivery.

Christine has over 15 years in higher education, and has held senior roles at institutions like the University of Sydney, where she led curriculum and policy initiatives. Christine holds a PhD in Law, bringing legal and academic expertise to drive accreditation success and quality outcomes.

Jessica Houston

Chief Education Officer
Future Skills

Jess Houston is Chief Education Officer, Future Skills at Scentia, leading AIM’s Future Skills portfolio with a focus on transformative, real-world learning experiences. She drives strategic direction and student journey design to ensure relevance and impact.

With over 15 years in senior finance and operations roles across education, manufacturing, and financial services, Jess brings strategic insight and operational excellence. She is an Associate Member of the Future Skills Organization.

Gabrielle Schroder

Executive Director IECL

Gabrielle Schroder is Executive Director of IECL, leading coaching programs that unlock potential and performance in individuals and organisations. She drives strategic growth and leadership development across the institute.

Gabrielle joined IECL in 2019 after 10 years at the Australian Institute of Company Directors, where she led the Board Advisory Practice. She holds an MBA from Macquarie University, is a Fellow and graduate of AICD, and an IECL Level 2 Certified Coach.

Warren Creighton

Chief Financial Officer

Warren is Chief Financial Officer at Scentia, leading financial strategy and partnering with the board, executive team, and private equity to drive growth and manage risk. He oversees planning, capital management, and commercial operations, ensuring clarity in decision-making.

With nearly 20 years in the education sector, including roles at PwC and Study Group, Warren brings deep industry insight and commercial acumen. He holds formal qualifications in finance and accounting, grounding his leadership in strong technical expertise.

Steven Smith

Chief Technology and
Product Officer

Steve Smith is Chief Technology and Product Officer at Scentia, leading enterprise-wide digital transformation and product innovation. He aligns technology with evolving customer needs to drive engagement, efficiency, and growth.

With over 30 years of global executive experience, Steve has led subscription-based product strategies and customer experience initiatives across diverse sectors. He combines technical expertise with strategic insight to deliver impactful learning and business solutions.

Sam Turley

Chief Sales Officer

Sam Turley leads sales and progression teams across AIM, AIM Business School, and ACHW, driving learner engagement and growth. She champions the impact of education on individuals and organisations, fostering success through development and support.

With over 15 years of sales and leadership experience across technology, professional services, international development, and the arts, Sam brings cross-sector insight and a people-first approach to her work. Her leadership supports Scentia’s broader strategic goals.

Trenton Barnier

Chief Marketing Officer

Trenton is Head of Marketing at Scentia, leading strategy, stakeholder engagement, and customer experience across the group. He fosters collaboration, supports sales, and drives brand growth with a focus on team development.

Since joining in 2018, Trenton has evolved into a well-rounded executive, expanding his expertise in data analysis and leadership. He holds a Master of Marketing and brings warmth, insight, and a passion for professional growth to support Scentia’s broader strategic goals.

Aliki Voukelatos

Chief Quality Officer

Aliki Voukelatos is Head of Regulatory Compliance at Scentia, leading risk management and quality assurance across Higher and Vocational Education. She ensures alignment with TEQSA and ASQA standards, driving continuous improvement and strong governance.

With over a decade of experience in compliance across domestic and international education sectors, Aliki brings deep expertise in institutional performance. She supports the organisation with high-quality outcomes.

Shelley Tate

Chief People Officer

Shelley Tate is Chief People Officer at Scentia, leading human resources, leadership development, and cultural strategy across the group. She builds inclusive, high-performing teams through thoughtful leadership and continuous learning.

With a global career spanning multiple sectors, Shelley brings a strategic, people-first approach to organisational growth. She holds a Bachelor of Commerce, an MBA, and certifications in coaching and governance, including from the Australian Institute of Company Directors.

Our Leadership Team

Martin Mercer
Chief Executive Officer
Scentia tenure: 3 years
Previous roles include:
CEO, Nebulaw Pty Ltd
CEO, Arq Group (formerly Melbourne IT)
CEO, vividwireless Pty Ltd
Warren Creighton, Acting CEO and CFO
Warren Creighton
Chief Financial Officer
Scentia tenure: 9 years
Previous roles include:
Finance Director, Study Group
Manager, PricewaterhouseCoopers
Steven Smith, Executive Director AIM
Steve Smith
Chief Technology and Product Officer
Scentia tenure: 7 years
Previous roles include:
Director, Solution Experience, Adobe
Director, Product Management, Cisco
Dr Christine Brickenstein, Executive Director, ACHW
Dr Christine Brickenstein
Chief Education Officer,
Higher Education

Scentia tenure: 5 years
Previous roles include:
Academic Manager, AIM
Manager International, University of Technology Sydney
Manager for Curriculum and Quality, University of Sydney
Jess Houston
Chief Education Officer,
Future Skills
Scentia tenure: 8 years
Previous roles include:
Chief Operating Officer,
Clark Equipment Australia
Commercial Manager, AIM
Head of Finance, Ivy College
Trenton Barnier, Director of Marketing
Trenton Barnier
Chief Marketing
Officer
Scentia tenure: 6 years
Previous roles include:Product Marketing Manager, ABS Senior Channel Marketing Analyst, Gartner
Samantha Turley
Chief Sales Officer
Scentia tenure: 1 year
Previous roles include:
Regional Sales Director, Salesforce and Managing Director - Australia, Traction on Demand

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